13 Simple Tips for Improving Your Web Design

August 17, 2016
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Want to ensure that visitors will exit your website almost immediately after landing there? Be sure to make it difficult for them to find what it is they are looking for. Want to get people to stay on your website longer and click on or buy stuff? Follow these 13 Web design tips.

1. Have a polished, professional logo–and link it to your home page. “Your logo is an important part of your brand, so make sure it’s located prominently on your site,” says Tiffany read more

Top 10 SEO Blogs You Should be Reading

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It’s been said before and I’ll say it again: SEO is constantly changing. This past year we saw Panda and Penguin updates, the increased importance of semantic SEO, new features available in AdWords, updates to Google+ and authorship, and much more. One of the best ways to keep up with SEO news is to follow some of the top SEO blogs in the industry. Unfortunately, navigating through all of your choices isn’t always easy.

What you want to look for in a SEO blog is not only that it covers the latest SEO news, but that it also takes that news and analyzes what it means for your company. These topics, in addition to other relevant “how-to” articles, videos, and guides, are what make an SEO blog stand out against the rest. read more

Why Not Try SEO?

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SEO is Search Engine Optimization, is the process of attempting to improve the popularity of a website. This results in more people beginning to visit the website, so the business receives more potential customers and this will keep it higher in search engine results. There are many reasons that companies look for and need SEO services, such as they need more online customers or they’ve tried previous SEO companies and it didn’t go to plan. They understand that if you’re not at the top of Googles search engine results, then people, who are looking for your services, are more likely to choose your competitors because they are higher up. Most SEO providers understand that if you’re not at the top of Googles search engine results, then people, who are looking for your services, are more likely to choose your competitors because they are higher up. They can mount a successful link building. They start by evaluating the website to make sure everything is running smoothly. SEO companies will optimise a websites written content by doing things such as developing an internal link structure. The websites ranking will be improved for a well-researched group of keywords over a period of time. Sometimes SEO companies will even use video marketing, as this one of the fastest, most popular growing forms of digital marketing.

Social media such as Facebook are very powerful forms of communication, and sometimes it could be hard to work out who they should be targeting and where they are meant to find them. SEO can assure you, that pages will be engaged with the correct audience and generating sales. . This way a website manages to get to the top of the organic search engine results the right way, this will lead to the page getting more traffic, as people know for the website to be near the top of the organic search engine results it must be trustworthy. There are two types of services which are off-page and on-page optimisation. Off-page is to do with social media promotion and on-page is to do with work done on the website such as link building. SEO services can be quite costly depending on which SEO service provider you choose. Normally SEO services can cost anywhere between £250 and £750 a month, whereas in-house SEO can cost on average anywhere between £150 and £2500 a year, for small businesses. Some SEO providers sometimes do pay per click marketing, this means that you don’t pay them straight away for their help; you only have to pay them each time somebody clicks onto your website link and then visits your website. This can be quite expensive for you depending on how often people view your website and if they make a purchase.

5 Signs Your Web Designer Knows Nothing About SEO

Hi! I’m Christina. I’m an SEO. It’s what I do full-time for a living. You know why? Because it takes one person (me) at least 40 hours a week to do all that’s necessary for 5 or so clients. It’s all I can do to keep up with the daily demands on my time and makes sure I am doing all that’s necessary on-page and off-page to make sure my clients rank higher and get the kind of quality traffic I told them was possible.

My BF (best friend, or boyfriend? OR BOTH? You decide!) is a web developer. Full time. 40 hours a week (at least) of taking assets from a PR firm and converting them into working awesome websites that are perfect regardless of which browser you’re looking at.

Yet another friend of mine is a graphic designer. He spends about 60 hours a week (he’s insane) taking the vague, nebulous “I kinda like bricks. Can you create for me a background that’s sorta brick-like, but not TOO brick-like.” requests from crazy people and codifying that nonsense into awesome well thought-out, engaging designs for websites. AND he now leaves room for blocks of text in his designs ’cause I threatened his life if he didn’t. read more